Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
If you love donuts, then you’ve certainly had one of the billions of Krispy Kreme donuts that get sold every year. They are incredibly tasty and have been around since 1937. The success of Krispy Kreme is completely dependent upon the corporate strategies that have been outlined in the book, Making Dough: The 12 Secret Ingredients of Krispy Kreme’s Sweet Success.
Making Dough is all about the success story of this famous donut retailer. Some of the secrets you will learn about include, “maintain high standards,” “expand and protect your brand,” “give back to the community,” and “mix good taste with show business.” These are just a few of the 12 core ingredients that have led to the success of over 640 Krispy Kreme locations worldwide.
The book shows you how incredibly intelligent the founders of Krispy Kreme are. They made sure every detail was taken care of properly all the way down to the windows that were put in to allow customers to see how the donuts are made before they actually purchase and inhale them. There is also quite a bit of talk in the book about how Krispy Kreme depends primarily on word of mouth and community relations to create the repeat business they get to support their stores.
